The Paquin Healthcare Companies Implements New Brand Alignment Strategy
Changes Name to The iRemedy Healthcare Companies and Unveils New Tag Line: “Smarter Supply. Better Care.”
STUART, FL – (Market Wired) – February 14, 2017 – The Paquin Healthcare Companies, Inc. today announced that as part of a corporate rebranding initiative, the Company has changed its corporate name to The iRemedy Healthcare Companies, Inc. (“iRemedy”). The adoption of a new name and tagline, “Smarter Supply. Better Care.” is part of a global brand alignment strategy that syncs our corporate identity directly with our robust iRemedy-branded healthcare supply chain management solutions. The rebranding will have no effect on the structure of the Company, but will impact all aspects of iRemedy’s ongoing communications platform. “This is a very exciting period of innovation and growth for our Company that is centered squarely on disrupting the nation’s healthcare supply chain through delivery of technology-enabled, ecommerce-driven ‘smarter supply’ solutions. With iRemedy (site.iremedysupply.com) earning distinction as America’s fastest growing online healthcare marketplace, we felt the time had come to ensure that our corporate name was properly aligned with our signature offerings. Moreover, it is our belief that our new tag, Smarter Supply. Better Care., effectively brings to life iRemedy’s underpinning value proposition and serves to pronounce our brand promise and intended customer experience,” stated Tony Paquin, iRemedy’s co-Founder and Chief Executive Officer.
About The iRemedy Healthcare Companies, Inc.
iRemedy.com, wholly-owned and operated by The iRemedy Healthcare Companies, Inc., is fast emerging as America’s preferred healthcare ecommerce marketplace where healthcare consumers come to buy medical supplies, drugs, devices and technologies. The iRemedy platform brings modern ecommerce-driven, cost-reducing solutions to healthcare by delivering the quality, security and end-to-end supply chain management required by the industry. Our game-changing, industry-disruptive platform is serving to accelerate the inevitable disintermediation of the distribution industry by providing direct-to-provider and direct-to-patient online ordering and fulfillment solutions. For more information, please visit https://www.iRemedy.com and https://www.iRemedySupply.com.
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