Posts tagged 'selling medical devices'

How to Sell to Physicians

Selling medical devices to physicians has changed over time, in part because the role physicians play in their facilities has evolved over the last 20 years. Consider this: in 2000, 95% of physicians were involved in a private practice. In 2016, only 47% were—and that trend is likely to continue. Doctors...
2 years ago

Sales in Hospitals

Learning how to sell to hospitals can seem like a daunting task. One thing you’ve surely noticed: the sales cycle for hospitals is much longer than that of other types of businesses. Selling medical devices to them can be complicated because you may have to go through a couple of levels of management before you reach a decision maker. In addition to this, the healthcare industry has a naturally risk-averse disposition...
2 years ago